‘More than a destination.’ Greece unveils new tourism campaign

Greece unveiled on Monday a new national campaign for tourism dubbed “Greece. More than a destination.”

The 42-second video, associating positive emotions with experiences and attractions at various destinations in Greece, will appear in six languages. 

The campaign was launched by Greece’s National Tourism Organization (GNTO) together with the country’s largest carrier, Aegean Airlines.

Greece’s tourism season this year has suffered a serious blow due to the coronavirus pandemic, with expected tourist arrivals amounting to just 25% of last year’s number.

You can watch the first video released below.