Influencers asking for a free meal
[AP]
Restaurants across Greece are increasingly contacted by persons describing themselves as “influencers” and asking for a free meal for two in return for a posting on Instagram or TikTok.
Some of them, with sizable followers, are even asking for payment, a proprietor says. While some proprietors are amused, or bemused, others bristle at the wannabe free-riders.
But an advertising professional points out that there has been demand from restaurants for influencers’ services, as well. It is a reflection of a post-pandemic loss of customers, especially in winter months.
