Alternative power suppliers see market share increase

The aggressive advertising campaign by alternative power suppliers appears to be paying off, as the seven companies vying to curtail the dominance of Public Power Corporation have recently seen their popularity grow from near-zero to notable levels.

Official data by the Operator of the Electricity Market (LAGIE) show Elpedison, Heron, Protergia, Green, Volterra Watt+Volt and NRG Trading have raised their combined market share from 3.7 percent in January 2015 to 5.14 percent in December, with a further rise reported last month.