Greeks target discount vouchers, special offers

Greek households are resorting to special offers and discount vouchers in an effort to reduce their monthly expenditure, as the time of overflowing shopping carts in supermarkets seems long gone.

A global survey by research company Nielsen found that Greeks visit retail stores only to get their basic supplies, with 63 percent opting for products on special offer, while more than half use discount vouchers (55 percent) or choose economy packs (51 percent).

Three-quarters of consumers (76 percent) say they choose the stores they shop at for their everyday needs based on the discounts and the low prices advertised. Only 2 percent said that they have not made any efforts to cut their household expenses.